The same colour viewed on different devices or computer screens will vary, and many other factors also affect how colour is perceived. Considering all of these facts, we do our best to display and present colours in a way that affords our shoppers the ultimate experience in colour selection.

As a purely online business, we have developed and refined a skin colour coding system that works for our clients. Navigate to 'Support' and select the 'Skin Code Finder'. Once you have a skin code, enter this into our search bar and our website will do the rest for you.

You have a choice between textures and finishes within the same shade range. Choose one that's best suited to your needs or preference. To see more product detail, view any shade in a particular product category.

The skin colour code begins with 2-3 digits, followed by a letter without a space. If you have typed this correctly into the search and you don't find a match, there's a possibility that this shade has been recently discontinued. Try an adjacent code from the Skin Code Finder as the difference between two consecutive skin codes is minimal.

Look at the "neutral undertones" group. The foundation colours with the "N" in the code will unite the face and chest differences without looking unnatural.

When we look at ourselves in the mirror, we often look only at our face, then perhaps at our clothes or vice versa. We don't see ourselves the same way others do. When we look at each other, especially in communication, we see the whole picture. If your top exposes chest skin, others see your face and chest together, before the garment's neckline. Obvious changes between face and chest are more apparent to others. A foundation colour that is somewhere in between can unite the differences and result in a more natural skin look.

Neck colour can only guide you to the correct colour group, i.e. red, yellow or neutral. It can mislead you when you choose how light/dark you foundation is. On light skin, the neck is generally considerably lighter than the face or chest. On dark skin, the neck is generably considerably darker than face or chest. Either way, the upper neck is hidden by the chin when others see us. So let's focus on the skin that's in the view of others.

Our skin colour changes between the seasons, even if we stay out of the sun and always use sunscreen. When we choose a foundation that's a little light/dark, don't discard as it's sure to come in handy after a change in climate or activity. On the plus side, when we wear high necks and scarves, foundation colour is more forgiving as we don't see our chest and shoulder skin.

Concealer shades are not always matched exactly to skin. Your concealer can be one or more shades lighter than your foundation depending on how much you need to lighten the area/blemish. When you have settled on a foundation shade, see the suggestions on that product shade's page.

When you compare a new bottle that's full to an old bottle that's nearly empty, the foundations will not look the same shade, even if they are from the same batch manufactured in the shade and formula. A new foundation will look lighter in the bottle for various reasons. Read on to the next question if you want to know more.

When a foundation lid is opened often and the level drops lower, there is more air entering the bottle. The consistency also changes (like it does with mascara) and gradually grows thicker. This "drying" over time makes it harder to thoroughly mix the foundation before use, and as a result, colour pigment settles and the foundation grows darker over time. If you don't use foundation daily, a great tip is to at least shake the bottle daily, however, as the level drops, there will still be some drying and slight colour change.

The same shade names between various formulae are a guide to indicate similar colour results. If you compare these colours in the package, the answer is "no", but once applied to the skin, the answer is "it depends". It's a tricky question to reply simply because the comparison has so many variables. For example, a single foundation (formula and shade) can produce different results depending on the skin's surface and how generous or subtle your application is. Colour can appear lighter, darker, richer or duller. When we switch to another formula, variations increase.